Crazy for bread, Mr. Lo builds the kingdom of Chanmag 為麵包痴狂羅勝德打造銓麥烘焙機械王國

Walking into a factory of Chanmag Bakery Machine Co. in the suburbs of New Taipei City, you may hear an endless succession of production and manufacturing department welding sounds. In this busy factory, the company’s general manager Luo Sheng-Der is covered in sweat. While talking about bakery food, Luo got a face full of smiles. In order to meet the various needs of customers, Chanmag is dedicated to the research and development of innovative bakery machines.

走進銓麥企業位於新北市近郊的廠房，生產與製造部門運轉機具的聲響不絕於耳，銓麥企業總經理羅勝德，一談起烘焙食品臉上就充滿笑意；為滿足客戶多方需求，銓麥致力於創新研發烘焙食品機械產品。在台灣首推的雙扭轉鈎攪拌機，在產品技術創新方面以考量使用者特定產業需求；以節能面改變以往傳統攪拌機設計概念，透過離缸式及攪拌鈎可拆缷式油壓系統的設計，使其可確保攪拌精確以減少耗能，大幅提升攪拌能源使用效率；以符合在連續生產線的應用，可維持攪拌麵團品質穩定。

The company’s general manager Luo loves breads; he spent lot of time and effort in the production of bakery machinery. At first, while delivering Chanmag’s bakery equipment to his customers in Taiwan and abroad, he often had to demonstrate how to use it personally. And then, gave recommendation of baking production process to get a stable quality of products, and to get production process even smoother.

本來只是喜歡吃麵包的羅總經理，後來投入烘焙機械生產，一開始在交機給客戶時，經常得親自跳下來示範。如今，應該使用多少比例的麵粉和水、攪拌幾分鐘，以及如何拿捏溫度、濕度、手勁力道，能使麵包的口感更好，他比誰都還要清楚。進而推廣烘焙生產工藝建議，使客戶產品的品質更穩定並改善生產線使生產順利。

CHANMAG gave recommendation of baking production process and planning

Chanmag Bakery Machine Co. was founded in 1979. Upholding the business philosophy of “Cultivating Bakery to Marketing Worldwide” Luo created his own brand “CHANMAG.” And it has been more than 20 years. The company’s main product is bakery machinery for Mixer, Lifter, Dough Divider & Rounder, Intermediate Proofer, Dough Moulder, Greaser, Oven and more bakery machine; All the way to product packaging, providing customers with a full range of whole plant production line products and planning as well.

銓麥企業成立於1979年，秉持「深耕烘焙，精益求精」的企業經營理念，創造「CHANMAG」20多年自有品牌，以生產製造烘焙設備為主要產品，從攪拌機、舉缸機、分割滾圓機、中間發酵、整形機、發酵箱、噴油機、烤爐等多款烘焙設備，一路做到最終的產品束口包裝，目的是為客戶提供一條龍全方位整廠規畫的解決方案。

The CHANMAG continues to invest funds in the construction of a new plant located in the Tai-PU-Mei Precision Machinery Park of Chia-Yi. The new factory is equipped with a Company Culture Room, Show Room, Baking Experimental Classroom, and R&D Center; in order to satisfy customers. The new plant is built with the ecological construction method of energy conservation and environmental protection. The solar energy generation system is built on the roof, and a large rain recycling system is installed at the plant. The massive vegetation is ample with the goal of the environmental protection, thus fulfilling both the industrial development of the company and the responsibility to the mother earth. The capacity of the new CHANMAG plant has added a boost of the company’s growth to a new milestone.

銓麥持續挹注資金投入興建於嘉義大埔美精密機械園區廠房，新廠設置有企業文化展示廳、產品展示中心、烘焙實驗教室及研發中心；以滿足客戶需求為核心規劃。新廠房以節能環保的綠建築工法打造，於屋頂建構太陽能發電系統、廠內還設立大型雨水回收系統、並擴大植栽綠化環境，在產業發展同時兼顧環境保護。銓麥期許新廠產能為營運再添成長動能，公司邁向新的里程碑。

Taiwan’s breakfast stores consume an average of 500,000 loaves of toast per day, and 70% of these toasts are made with equipment from CHANMAG Toast Production Line, and CHANMAG also offers the complete baking solution. Under Luo’s firm leadership, and integrating years of experience in both software and hardware as a professional baking consultant, Chanmag has successfully promoted Taiwanese baking technology to other countries, and also helps numerous customers in Malaysia, Thailand, Indonesia, Pakistan, and Saudi Arabia to open bakeries or set up bread factories. The marketing area is extended to China, Japan, Southeast Asia, Europe and the United States, and distributors are spread across the world’s five continents; it is widely recognized by customers in more than countries the world; realize the vision of cultivating localization while promoting globalization for Taiwan.